The purpose of the Touchpoint Program: Touchpoints in marketing are the varying ways that your brand interacts and displays information to prospective customers, current customers and strategic partners. Touchpoints allow consumers to have experiences every time they “touch” any part of the product, service, brand or organization, across multiple channels and various points in time. The goal is to engage consumers, keep you top-of-mind and create opportunity for individuals to choose your brand over competitor.
Touchpoint Questionnaire
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