Ideas, news, stories and perspectives as unique as individual thumbprints.

November 30, 2018


Take out the guesswork. Don’t shoot in the dark. Guide your efforts on a customized roadmap to ensure maximum ROI and impact. Watch our new video to learn why strategy is at the core of everything we do and what it means for you.

November 7, 2018

Living Our Values, Leaving Our Mark

Integrity. Transparency. Initiative. Accountability. Relationships. Partnership. These core values are the fabric of CA. When we’re all living by the same values, we’re able to support our vision and achieve our core mission of making business personal. So, listen in as we speak from the…

geist current cover photo
November 7, 2018

Alternative Expertise

We are so excited to share that our fearless leader, Amanda Parker, is the cover story for the October 16th issue of Current Geist. Read about her success and how she developed her passion for helping others and small business.

November 5, 2018

3 Benefits of a Full-Service Marketing Firm

Advertising. Sponsorships. Social media. Press releases. Search engine optimization. As your company grows, it’s hard to stay current with every aspect of your marketing, public relations and advertising needs. And as a small business owner, you have plenty of other responsibilities and duties to take…

October 24, 2018

Agency Veteran Returns to Indiana to Serve Small Business Clients

INDIANAPOLIS, IN (October 23, 2018) – Collective Alternative, a full-service marketing, advertising and public relations firm in Indianapolis hires Joey Foster as an account manager. Foster will work closely with clients and team members to articulate and achieve marketing strategy goals and deliver the personal…

October 4, 2018

Collective Alternative Adds Implementation Coordinator, Third Hire Since July

INDIANAPOLIS, IN (October 4, 2018) – Collective Alternative, a full-service marketing, advertising and public relations firm in Indianapolis, hires Jessi Robbins as an implementation coordinator. Robbins will assist in project design and execution and serve as a liaison for internal departments. “I am excited to…

September 14, 2018

How One Local Business Owner Embraced Her Short Life Expectancy and Found Success

INDIANAPOLIS, IN (September 13, 2018) – 20 years ago, local business owner Amanda Parker, wasn’t sure what the next day would hold. Diagnosed with a rare blood disease, medical professionals told Parker she wouldn’t live to see 21. Fast forward to today, she is one…

September 4, 2018

10 Year Anniversary Party

What better way to celebrate than with food trucks, including Gigi's Cupcakes, Box Burger and Vinny's Wine Bar, live music, friends and yard games? We couldn’t think of anything either! For Collective Alternative's 10th anniversary, we brought together our clients, partners, friends and family to...
September 4, 2018

The CA Way

For Collective Alternative’s 10th birthday, we blew out the candles, indulged in some cupcakes and even threw a one-of-a-kind party. But we’ve also been planning a special video series that will showcase our values and the impact we’re making on local businesses. Kicking it off, we…

September 4, 2018

Collective Alternative’s Owner and President Named One of Indianapolis’ Leading Women In Business

We are so excited to share that our leader, Amanda Parker is named one of Indianapolis’ Leading Women in Business in the September issues of O, The Oprah Magazine, Entrepreneur, Fortune and Forbes. Find out what three things inspired her to launch the decade-long success…

August 6, 2018

Collective Alternative Hires Account Coordinator

INDIANAPOLIS, IN (August 1, 2018) – Collective Alternative, a full-service marketing, advertising and public relations firm in Indianapolis, hires Jaimie Harris as an account coordinator. Harris will assist in project management and serve as the liaison for all internal departments.  Harris previously worked as a…

August 2, 2018

Collective Alternative Celebrates Ten Years in Business

INDIANAPOLIS, IN (August 2, 2018) – Ten years ago, a new kind of marketing agency launched in Indianapolis—one that was built on the foundation of making business personal, driven by a set of core values and dedicated to its vision of helping small, local businesses…

July 31, 2018

Is Your Business Rocking Your Company Vision? Or Are You the Only One Who Knows What You Stand For?

As a business owner, you get it. You know everything about your business because it’s your idea. It’s your baby. You’ve put in the hours of sweat equity, creating the perfect business model and writing an unwavering mission and vision statement. Then it happens. The…

July 31, 2018

Scientific Companies Battle Effective Online Communications

For companies operating in highly regulated industries, such as healthcare, life sciences and pharmaceuticals, the pressure to grow and build their online presence is escalating. The need to realign their marketing initiatives to better meet the needs of the consumer is at an all-time high….

July 31, 2018

Former Business Owner and VP of Sales Brett Schubert Joins Collective Alternative

INDIANAPOLIS, IN (July 12, 2018) – Collective Alternative, a full-service marketing, advertising and public relations firm in Indianapolis, has hired Brett Schubert as Director of Business Development. Schubert will serve as the lead salesperson to support the growth of Collective Alternative, while also growing existing…

March 9, 2018

From the President’s Desk: Advice for New Marketing Professionals

In just a few weeks, thousands of fresh-out-of-college graduates will be entering “the real world,” many of whom want to pursue a career in marketing. As a new marketing professional, this can be overwhelming. The marketing industry competition is fierce, and as the value of…

March 9, 2018

Is ‘Our Brand is Crisis’ the Daily Mantra in Your Company (Culture)?

A comedic political movie, “Our Brand Is Crisis,” opened on October 30, 2016, in theatres nationwide. It stars Sandra Bullock as a once revered, yet now has-been American political operative with a string of losing campaigns and personal issues. She’s hired to lead the struggling…

March 9, 2018

Amanda Parker Named Avatar of the Year by NAWBO

December 19, 2016 (Indianapolis, IN) – Amanda Parker, founder and president of Collective Alternative, a full-service marketing, advertising and public relations firm located in Fort Benjamin Harrison, was named Avatar of the Year by the Indianapolis chapter of the National Association of Women Business Owners…

March 9, 2018

Collective Alternative Hosts First Puppy Paw-ty to benefit ASPCA

At Collective Alternative, we love our pups just as much as we love marketing and helping local businesses grow. So much so, that we dedicated an afternoon on Friday, November 3rd to give abused and homeless animals a second chance at life. We tied up…