The More You Know: Audience Research for Defining Your Target Market

Who is your product or service created for? What are the common attributes or characteristics individuals share that make them…

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How to Use Video Marketing to Connect with Customers In The New Normal

In this “new normal” connecting with your customers may seem like a giant hurdle to overcome. With many of the…

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Defining Your Brand

Don’t waste your only chance at a first impression with a brand story that doesn’t make sense or align with…

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The Bird in the Hand Vs. Two in the Bush: Retaining & Gaining Customers Amid COVID-19

Now more than ever before, customer loyalty is being put to the ultimate test. As the coronavirus crisis continues, absolutely…

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For the #loveofsmallbiz

As the coronavirus (COVID-19) pandemic touches us all, we’ve seen its effects ripple through the small business community. We’ve all…

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Blog to Build Your Small Business

From running your company, managing teams and making sales to developing leads, empowering your employees and so much more, we…

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Small Business Owner? Here’s Why You NEED to Use LinkedIn!

Some of us still remember when social media was about nothing more than likes, shares, memes and cute photos of…

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Small Business Marketing Trends to Focus on in 2020

The New Year is a perfect time to reassess your marketing strategies and implement new ideas as you stay ahead…

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Small-Business Blogs Entrepreneurs Should be Reading

Running your own small business keeps you constantly on your toes, wearing many hats and juggling varying responsibilities. Sometimes you…

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Local Marketing Strategies That Can Grow Your Customer Base

The national marketing campaigns of Fortune 500 companies are interesting to analyze and might be enticing to try and duplicate,…

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Sharing Our Love for Local

It’s no secret that Collective Alternative LOVES local.  We’d shout it from the mountaintops (if Indiana had mountaintops)!  We’re taking…

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SEO 101: Tips for establishing a solid online presence

One of the hottest buzzword phrases in internet marketing is “SEO,” or “search engine optimization.” It sounds important (it is!),…

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Improve your company culture and watch productivity soar

At Collective Alternative, our company culture stems from the adoption of six core values — characteristics we strive to uphold…

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A Story with No Words: How Design Propels your Business

We’ve all heard the saying, “A picture is worth a thousand words.” But really, it should read, “Visual elements are…

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The Cool Kid at the Table: Influencer Marketing 101

Being a marketer is a lot like joining a fan club. You know everything there is to know about your…

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4 Email Mistakes Almost Every Business Makes

Memos and instant messages dominate the world of business communication. Every day, employees and employers exchange a variety of information…

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Amanda’s Advice: Lessons Learned from the Founder of Collective Alternative

Small businesses are the foundation of local communities. They provide jobs, services and goods that keep towns populated and operating.…

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The Importance of Diversity in Media

Media outlets have gained an incredibly powerful influence over the past 50 years. With the rise of technology, individuals are…

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New Year, New You: Making the Most of your Social Media

Social media is always adapting, developing and changing. Algorithms used by Instagram, Facebook and Twitter make predicting the distribution of…

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Strategy As Unique As Your Thumbprint

Take out the guesswork. Don’t shoot in the dark. Guide your efforts on a customized roadmap to ensure maximum ROI…

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3 Benefits of a Full-Service Marketing Firm

Advertising. Sponsorships. Social media. Press releases. Search engine optimization. As your company grows, it’s hard to stay current with every…

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10 Year Anniversary Party

What better way to celebrate than with food trucks, including Gigi’s Cupcakes, Box Burger and Vinny’s Wine Bar, live music,…

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The CA Way

For Collective Alternative’s 10th birthday, we blew out the candles, indulged in some cupcakes and even threw a one-of-a-kind party. But…

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How One Local Business Owner Embraced Her Short Life Expectancy and Found Success

INDIANAPOLIS, IN (September 13, 2018) – 20 years ago, local business owner Amanda Parker, wasn’t sure what the next day…

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Collective Alternative Celebrates Ten Years in Business

INDIANAPOLIS, IN (August 2, 2018) – Ten years ago, a new kind of marketing agency launched in Indianapolis—one that was…

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Scientific Companies Battle Effective Online Communications

For companies operating in highly regulated industries, such as healthcare, life sciences and pharmaceuticals, the pressure to grow and build…

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Is Your Business Rocking Your Company Vision? Or Are You the Only One Who Knows What You Stand For?

As a business owner, you get it. You know everything about your business because it’s your idea. It’s your baby.…

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Living Our Values, Leaving Our Mark

Integrity. Transparency. Initiative. Accountability. Relationships. Partnership. These core values are the fabric of CA. When we’re all living by the…

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Alternative Expertise

We are so excited to share that our fearless leader, Amanda Parker, is the cover story for the October 16th…

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From the President’s Desk: Advice for New Marketing Professionals

In just a few weeks, thousands of fresh-out-of-college graduates will be entering “the real world,” many of whom want to…

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Is ‘Our Brand is Crisis’ the Daily Mantra in Your Company (Culture)?

A comedic political movie, “Our Brand Is Crisis,” opened on October 30, 2016, in theatres nationwide. It stars Sandra Bullock…

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Collective Alternative Hosts First Puppy Paw-ty to benefit ASPCA

At Collective Alternative, we love our pups just as much as we love marketing and helping local businesses grow. So…

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Amanda Parker Named Avatar of the Year by NAWBO

December 19, 2016 (Indianapolis, IN) – Amanda Parker, founder and president of Collective Alternative, a full-service marketing, advertising and public…

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