The More You Know: Audience Research for Defining Your Target Market

Who is your product or service created for? What are the common attributes or characteristics individuals share that make them…

Read More

How to Use Video Marketing to Connect with Customers In The New Normal

In this “new normal” connecting with your customers may seem like a giant hurdle to overcome. With many of the…

Read More

Defining Your Brand

Don’t waste your only chance at a first impression with a brand story that doesn’t make sense or align with…

Read More

The Bird in the Hand Vs. Two in the Bush: Retaining & Gaining Customers Amid COVID-19

Now more than ever before, customer loyalty is being put to the ultimate test. As the coronavirus crisis continues, absolutely…

Read More

For the #loveofsmallbiz

As the coronavirus (COVID-19) pandemic touches us all, we’ve seen its effects ripple through the small business community. We’ve all…

Read More

Blog to Build Your Small Business

From running your company, managing teams and making sales to developing leads, empowering your employees and so much more, we…

Read More
LinkedIn

Small Business Owner? Here’s Why You NEED to Use LinkedIn!

Some of us still remember when social media was about nothing more than likes, shares, memes and cute photos of…

Read More
2020-marketing-trends-main

Small Business Marketing Trends to Focus on in 2020

The New Year is a perfect time to reassess your marketing strategies and implement new ideas as you stay ahead…

Read More
Small-Business-Blog-Main

Small-Business Blogs Entrepreneurs Should be Reading

Running your own small business keeps you constantly on your toes, wearing many hats and juggling varying responsibilities. Sometimes you…

Read More
Local-Marketing-Strategies

Local Marketing Strategies That Can Grow Your Customer Base

The national marketing campaigns of Fortune 500 companies are interesting to analyze and might be enticing to try and duplicate,…

Read More

Sharing Our Love for Local

It’s no secret that Collective Alternative LOVES local.  We’d shout it from the mountaintops (if Indiana had mountaintops)!  We’re taking…

Read More
Solid-online-presence

SEO 101: Tips for establishing a solid online presence

One of the hottest buzzword phrases in internet marketing is “SEO,” or “search engine optimization.” It sounds important (it is!),…

Read More
Company-Culture

Improve your company culture and watch productivity soar

At Collective Alternative, our company culture stems from the adoption of six core values — characteristics we strive to uphold…

Read More
Graphic-design-agency

A Story with No Words: How Design Propels your Business

We’ve all heard the saying, “A picture is worth a thousand words.” But really, it should read, “Visual elements are…

Read More

The Cool Kid at the Table: Influencer Marketing 101

Being a marketer is a lot like joining a fan club. You know everything there is to know about your…

Read More

4 Email Mistakes Almost Every Business Makes

Memos and instant messages dominate the world of business communication. Every day, employees and employers exchange a variety of information…

Read More

Amanda’s Advice: Lessons Learned from the Founder of Collective Alternative

Small businesses are the foundation of local communities. They provide jobs, services and goods that keep towns populated and operating.…

Read More
Diversity-in-Media-Importance

The Importance of Diversity in Media

Media outlets have gained an incredibly powerful influence over the past 50 years. With the rise of technology, individuals are…

Read More

New Year, New You: Making the Most of your Social Media

Social media is always adapting, developing and changing. Algorithms used by Instagram, Facebook and Twitter make predicting the distribution of…

Read More

Strategy As Unique As Your Thumbprint

Take out the guesswork. Don’t shoot in the dark. Guide your efforts on a customized roadmap to ensure maximum ROI…

Read More
indy-marketing-agency

3 Benefits of a Full-Service Marketing Firm

Advertising. Sponsorships. Social media. Press releases. Search engine optimization. As your company grows, it’s hard to stay current with every…

Read More
CA-Outdoor-Lot-Party-Main

10 Year Anniversary Party

What better way to celebrate than with food trucks, including Gigi’s Cupcakes, Box Burger and Vinny’s Wine Bar, live music,…

Read More
10-years-of-collective-alternative

The CA Way

For Collective Alternative’s 10th birthday, we blew out the candles, indulged in some cupcakes and even threw a one-of-a-kind party. But…

Read More
Amanda-Parker-President-Desk

How One Local Business Owner Embraced Her Short Life Expectancy and Found Success

INDIANAPOLIS, IN (September 13, 2018) – 20 years ago, local business owner Amanda Parker, wasn’t sure what the next day…

Read More
CA-10-Years

Collective Alternative Celebrates Ten Years in Business

INDIANAPOLIS, IN (August 2, 2018) – Ten years ago, a new kind of marketing agency launched in Indianapolis—one that was…

Read More
Scientific-Companies-Battle-Effective-Online-Communications

Scientific Companies Battle Effective Online Communications

For companies operating in highly regulated industries, such as healthcare, life sciences and pharmaceuticals, the pressure to grow and build…

Read More
Business-Rocking-Company-Vision

Is Your Business Rocking Your Company Vision? Or Are You the Only One Who Knows What You Stand For?

As a business owner, you get it. You know everything about your business because it’s your idea. It’s your baby.…

Read More

Living Our Values, Leaving Our Mark

Integrity. Transparency. Initiative. Accountability. Relationships. Partnership. These core values are the fabric of CA. When we’re all living by the…

Read More

Alternative Expertise

We are so excited to share that our fearless leader, Amanda Parker, is the cover story for the October 16th…

Read More
Amanda-Parker-President-Desk

From the President’s Desk: Advice for New Marketing Professionals

In just a few weeks, thousands of fresh-out-of-college graduates will be entering “the real world,” many of whom want to…

Read More
Our-Brand-is-Crisis

Is ‘Our Brand is Crisis’ the Daily Mantra in Your Company (Culture)?

A comedic political movie, “Our Brand Is Crisis,” opened on October 30, 2016, in theatres nationwide. It stars Sandra Bullock…

Read More
Puppy-Paw-Team

Collective Alternative Hosts First Puppy Paw-ty to benefit ASPCA

At Collective Alternative, we love our pups just as much as we love marketing and helping local businesses grow. So…

Read More
Amanda-Parker-Named-Avatar-of-the-Year-by-NAWBO-Post

Amanda Parker Named Avatar of the Year by NAWBO

December 19, 2016 (Indianapolis, IN) – Amanda Parker, founder and president of Collective Alternative, a full-service marketing, advertising and public…

Read More

Let's build your unique marketing strategy together.