The Top 4 Benefits of Email Marketing
No matter how many marketing opportunities arise across new digital horizons, smartphone apps or other emerging avenues, one trusty communication…
Which Social Media Platforms Are Right for Your Business?
Remember the painful days when “social networking” meant awkwardly pacing around a room trying to chit chat enough to eventually…
The More You Know: Audience Research for Defining Your Target Market
Who is your product or service created for? What are the common attributes or characteristics individuals share that make them…
How to Use Video Marketing to Connect with Customers In The New Normal
In this “new normal” connecting with your customers may seem like a giant hurdle to overcome. With many of the…
Defining Your Brand
Don’t waste your only chance at a first impression with a brand story that doesn’t make sense or align with…
The Bird in the Hand Vs. Two in the Bush: Retaining & Gaining Customers Amid COVID-19
Now more than ever before, customer loyalty is being put to the ultimate test. As the coronavirus crisis continues, absolutely…
For the #loveofsmallbiz
As the coronavirus (COVID-19) pandemic touches us all, we’ve seen its effects ripple through the small business community. We’ve all…
Blog to Build Your Small Business
From running your company, managing teams and making sales to developing leads, empowering your employees and so much more, we…
Small Business Owner? Here’s Why You NEED to Use LinkedIn!
Some of us still remember when social media was about nothing more than likes, shares, memes and cute photos of…
Small Business Marketing Trends to Focus on in 2020
The New Year is a perfect time to reassess your marketing strategies and implement new ideas as you stay ahead…
Small-Business Blogs Entrepreneurs Should be Reading
Running your own small business keeps you constantly on your toes, wearing many hats and juggling varying responsibilities. Sometimes you…
Local Marketing Strategies That Can Grow Your Customer Base
The national marketing campaigns of Fortune 500 companies are interesting to analyze and might be enticing to try and duplicate,…
Sharing Our Love for Local
It’s no secret that Collective Alternative LOVES local. We’d shout it from the mountaintops (if Indiana had mountaintops)! We’re taking…
SEO 101: Tips for establishing a solid online presence
One of the hottest buzzword phrases in internet marketing is “SEO,” or “search engine optimization.” It sounds important (it is!),…
Improve your company culture and watch productivity soar
At Collective Alternative, our company culture stems from the adoption of six core values — characteristics we strive to uphold…
A Story with No Words: How Design Propels your Business
We’ve all heard the saying, “A picture is worth a thousand words.” But really, it should read, “Visual elements are…
The Cool Kid at the Table: Influencer Marketing 101
Being a marketer is a lot like joining a fan club. You know everything there is to know about your…
4 Email Mistakes Almost Every Business Makes
Memos and instant messages dominate the world of business communication. Every day, employees and employers exchange a variety of information…
Amanda’s Advice: Lessons Learned from the Founder of Collective Alternative
Small businesses are the foundation of local communities. They provide jobs, services and goods that keep towns populated and operating.…
The Importance of Diversity in Media
Media outlets have gained an incredibly powerful influence over the past 50 years. With the rise of technology, individuals are…
New Year, New You: Making the Most of your Social Media
Social media is always adapting, developing and changing. Algorithms used by Instagram, Facebook and Twitter make predicting the distribution of…
Strategy As Unique As Your Thumbprint
Take out the guesswork. Don’t shoot in the dark. Guide your efforts on a customized roadmap to ensure maximum ROI…
3 Benefits of a Full-Service Marketing Firm
Advertising. Sponsorships. Social media. Press releases. Search engine optimization. As your company grows, it’s hard to stay current with every…
10 Year Anniversary Party
What better way to celebrate than with food trucks, including Gigi’s Cupcakes, Box Burger and Vinny’s Wine Bar, live music,…
The CA Way
For Collective Alternative’s 10th birthday, we blew out the candles, indulged in some cupcakes and even threw a one-of-a-kind party. But…
How One Local Business Owner Embraced Her Short Life Expectancy and Found Success
INDIANAPOLIS, IN (September 13, 2018) – 20 years ago, local business owner Amanda Parker, wasn’t sure what the next day…
Collective Alternative Celebrates Ten Years in Business
INDIANAPOLIS, IN (August 2, 2018) – Ten years ago, a new kind of marketing agency launched in Indianapolis—one that was…
Scientific Companies Battle Effective Online Communications
For companies operating in highly regulated industries, such as healthcare, life sciences and pharmaceuticals, the pressure to grow and build…
Is Your Business Rocking Your Company Vision? Or Are You the Only One Who Knows What You Stand For?
As a business owner, you get it. You know everything about your business because it’s your idea. It’s your baby.…
Living Our Values, Leaving Our Mark
Integrity. Transparency. Initiative. Accountability. Relationships. Partnership. These core values are the fabric of CA. When we’re all living by the…
Alternative Expertise
We are so excited to share that our fearless leader, Amanda Parker, is the cover story for the October 16th…
From the President’s Desk: Advice for New Marketing Professionals
In just a few weeks, thousands of fresh-out-of-college graduates will be entering “the real world,” many of whom want to…
Is ‘Our Brand is Crisis’ the Daily Mantra in Your Company (Culture)?
A comedic political movie, “Our Brand Is Crisis,” opened on October 30, 2016, in theatres nationwide. It stars Sandra Bullock…
Collective Alternative Hosts First Puppy Paw-ty to benefit ASPCA
At Collective Alternative, we love our pups just as much as we love marketing and helping local businesses grow. So…
Amanda Parker Named Avatar of the Year by NAWBO
December 19, 2016 (Indianapolis, IN) – Amanda Parker, founder and president of Collective Alternative, a full-service marketing, advertising and public…
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