Thumbprints
Ideas, news, stories and perspectives as unique as individual thumbprints.
Collective Alternative Hires Account Coordinator
INDIANAPOLIS, IN (August 1, 2018) – Collective Alternative, a full-service marketing, advertising and public relations firm in Indianapolis, hires Jaimie Harris as an account coordinator. Harris will assist in project management and serve as the liaison for all internal departments. Harris previously worked as a…
Collective Alternative Celebrates Ten Years in Business
INDIANAPOLIS, IN (August 2, 2018) – Ten years ago, a new kind of marketing agency launched in Indianapolis—one that was built on the foundation of making business personal, driven by a set of core values and dedicated to its vision of helping small, local businesses…
Is Your Business Rocking Your Company Vision? Or Are You the Only One Who Knows What You Stand For?
As a business owner, you get it. You know everything about your business because it’s your idea. It’s your baby. You’ve put in the hours of sweat equity, creating the perfect business model and writing an unwavering mission and vision statement. Then it happens. The…
Scientific Companies Battle Effective Online Communications
For companies operating in highly regulated industries, such as healthcare, life sciences and pharmaceuticals, the pressure to grow and build their online presence is escalating. The need to realign their marketing initiatives to better meet the needs of the consumer is at an all-time high….
Former Business Owner and VP of Sales Brett Schubert Joins Collective Alternative
INDIANAPOLIS, IN (July 12, 2018) – Collective Alternative, a full-service marketing, advertising and public relations firm in Indianapolis, has hired Brett Schubert as Director of Business Development. Schubert will serve as the lead salesperson to support the growth of Collective Alternative, while also growing existing…
From the President’s Desk: Advice for New Marketing Professionals
In just a few weeks, thousands of fresh-out-of-college graduates will be entering “the real world,” many of whom want to pursue a career in marketing. As a new marketing professional, this can be overwhelming. The marketing industry competition is fierce, and as the value of…
Is ‘Our Brand is Crisis’ the Daily Mantra in Your Company (Culture)?
A comedic political movie, “Our Brand Is Crisis,” opened on October 30, 2016, in theatres nationwide. It stars Sandra Bullock as a once revered, yet now has-been American political operative with a string of losing campaigns and personal issues. She’s hired to lead the struggling…
Amanda Parker Named Avatar of the Year by NAWBO
December 19, 2016 (Indianapolis, IN) – Amanda Parker, founder and president of Collective Alternative, a full-service marketing, advertising and public relations firm located in Fort Benjamin Harrison, was named Avatar of the Year by the Indianapolis chapter of the National Association of Women Business Owners…
Collective Alternative Hosts First Puppy Paw-ty to benefit ASPCA
At Collective Alternative, we love our pups just as much as we love marketing and helping local businesses grow. So much so, that we dedicated an afternoon on Friday, November 3rd to give abused and homeless animals a second chance at life. We tied up…