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Betty Byars

Assistant Creative Director

I love CA’s approach to small business. Small businesses employ about 40% of our workforce and are a vital part of our economy and community. Having owned a small business myself, I have firsthand experience with the day-to-day challenges most of our clients face.

With years of experience in web development, digital marketing and project management in her back pocket, Betty works with the implementation team to assist in the execution of client campaigns. Her creative ideas and attention to detail help us produce fun, productive results for our clients, and she loves utilizing her skills to aid small businesses in reaching their goals.


  • Hometown: Salt Lake City, Utah
  • Education: Salt Lake Community College
  • Joined Collective Alternative in 2022

Betty isn’t one to back down from a challenge! Whether it’s embarking on a road trip or mastering a new knitting pattern, she loves learning new things. Some of her favorite pastimes include cooking, gardening, reading, binging Korean dramas and spending time with her husband, Rick, and their adorable chow mix, Athena.