amanda parker

Amanda Parker

President and Owner

When I first started CA, there weren't many places small, local businesses could turn to in order to grow. Our commitment to serving Indianapolis spills into every aspect of our business, and I love that we are able to help our clients reach new heights.

When you need somebody in your corner, there’s nobody better for the job than Amanda Parker. Making Business Personal ® has been her mission since day one, and she’s grown Collective Alternative from one laptop in her living room to a staff of nearly 20 and a 4,000 square-foot office in Fishers, Indiana.

Amanda’s a true servant-leader, dedicated to supporting her people and partners while championing for small business owners whose voices, far too often, are drowned out or unheard. Crucial team members and Collective Alternative’s de facto mascots are Amanda’s four dogs, Maggie, Remington, Winnie and Nina — they’re an important part of the welcoming committee anytime clients visit the CA offices!


  • Hometown: Columbus, Indiana
  • Education: Indiana University – Business, Communications, Creative & Technical Writing
  • National Association of Women Business Owners (NAWBO) 2016 Indianapolis Avatar of the Year

Wondering where the name “Collective Alternative” came from? All credit goes to Amanda’s husband, Ross, who’s been her biggest cheerleader and champion for decades now. Amanda’s love of all things local means a busy fall and winter schedule packed with visits to all the area’s seasonal festivals, craft shows and holiday markets. An avid game show connoisseur, puzzle master and the CA trivia team captain, it’s no mystery where you can find her at 8 p.m. on a Sunday night: on the couch locked into her must-see TV game shows, testing herself against the actual contestants. It’s her dream to one day be on “America Says!”