What is a Marketing Strategy?
A marketing strategy is a comprehensive tactical plan geared for implementation after having analyzed the following:
What is it you want out of your marketing efforts? Visibility? More leads? Sales?
What demographics make up your audience? Are you currently speaking to the right target audience? Is there another audience you should be addressing?
How are you different than your competition? Why should someone buy from you? What’s in it for them?
What is your turn-around time for results from a campaign? Yesterday? Quarterly? Annually?
What are you currently spending for your marketing campaign? Do you have a budget for advertising?
How long is your sales cycle? Who is closing the sale? Is there an effective transition or process in place to take a lead through to conversion?
How Do Marketing Agencies Deliver?
The Standard Way
The CA Way
What Tactics Can a Marketing Strategy Include?
At Collective Alternative, we believe that marketing isn’t a one-size-fits-all approach. Your business is different, and you deserve more than cookie-cutter solutions.
We’ll develop a custom marketing strategy with comprehensive tactics such as: