Marketing Strategy
What is a Marketing Strategy?
A marketing strategy is a comprehensive tactical plan geared for implementation after having analyzed the following:
What is it you want out of your marketing efforts? Visibility? More leads? Sales?
What demographics make up your audience? Are you currently speaking to the right target audience? Is there another audience you should be addressing?
How are you different than your competition? Why should someone buy from you? What’s in it for them?
What is your turn-around time for results from a campaign? Yesterday? Quarterly? Annually?
What are you currently spending for your marketing campaign? Do you have a budget for advertising?
How long is your sales cycle? Who is closing the sale? Is there an effective transition or process in place to take a lead through to conversion?
How Do Marketing Agencies Deliver?
The Standard Way
- Throwing money at one or two types of marketing because it’s what they’re “good” at, not because it’s what will work for you
- Promoting your service or product to every individual in every area — everybody is your client, right? Wrong.
The CA Way
- Making Business Personal® with a customized strategy built just for you
- Market research and personalized analysis of your business’s audience
- Selectively targeting your customers and prospects where they are to promote action and engagement
- Results from relationships — we truly care about you and your business, and want to see you succeed
- Wholly devoted to providing value and return on your marketing investment — otherwise it keeps us up at night
What Tactics Can a Marketing Strategy Include?
At Collective Alternative, we believe that marketing isn’t a one-size-fits-all approach. Your business is different, and you deserve more than cookie-cutter solutions.
We’ll develop a custom marketing strategy with comprehensive tactics such as:
Advertising & Media
Public Relations
Branding & Design
Social Media Management
Website Design & Development
SEO
What does your thumbprint look like?
