What is a Marketing Strategy?

A marketing strategy is a comprehensive tactical plan geared for implementation after having analyzed the following:

What is it you want out of your marketing efforts? Visibility? More leads? Sales?

What demographics make up your audience? Are you currently speaking to the right target audience? Is there another audience you should be addressing?

How are you different than your competition? Why should someone buy from you? What’s in it for them?

What is your turn-around time for results from a campaign? Yesterday? Quarterly? Annually?

What are you currently spending for your marketing campaign? Do you have a budget for advertising?

How long is your sales cycle? Who is closing the sale? Is there an effective transition or process in place to take a lead through to conversion?

Marketing Strategy | Collective Alternative
These are just some of the pieces we evaluate when putting together a marketing strategy. We don’t believe in throwing things out there to ‘see what sticks.’
That’s why everything we do is based on a strategy as unique as your thumbprint! Our team will work with you to craft custom, comprehensive marketing strategies and constantly assess and adjust as necessary to ensure your business is making an impact on your industry, customers and community.

How Do Marketing Agencies Deliver?

The Standard Way

The CA Way

What Tactics Can a Marketing Strategy Include?

At Collective Alternative, we believe that marketing isn’t a one-size-fits-all approach. Your business is different, and you deserve more than cookie-cutter solutions.

We’ll develop a custom marketing strategy with comprehensive tactics such as:

Advertising & Media


TV, Radio, Google Ads, Social Media Ads, Billboards, Print Ads
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Public Relations


TV Appearances, Press Releases, Interviews, Videos, Radio, Podcasts
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Branding & Design


Logo Design, Taglines, Collateral Design, Signage, Vehicle Wraps
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Social Media Management


Facebook, Twitter, LinkedIn, Instagram, Google My Business
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Website Design & Development


UI/UX Design, WordPress, HTML, CSS, Javascript, Mobile Apps
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Competitor Research, Keyword Mapping, ALT Tags, Meta Descriptions
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What does your thumbprint look like?