Design & Branding
Why is Branding Important?
Your business’s logo and overall branding say a lot about you. In an instant, a prospective customer can get a gut feeling or form a quick first impression based off little more than the first logo or branded piece of collateral they see.
Is your branding sending the right message to your customers and prospects?
Your brand is your best weapon for distinguishing yourself from your competition and a way to clarify to consumers why your business is the better choice for them.
Branding is more than just choosing your company name, colors and fancy logo. It increases the value and puts a virtual representation to the entire personality, culture and values of your organization.
How does it work?
The Standard Way
- Creating individual pieces that don’t fit together and have no strategy
- Throwing together materials with no thought as to how they will be used by your business because “everyone” needs it
The CA Way
- Build brand recognition and brand cohesiveness through thoughtful visual representation
- Visually tell your story and shape the way your brand is perceived
How Can I Set Myself Apart?
Our skilled and experienced in-house designers draw from everything we learn about you, your team, the business’s mission, culture and values to artfully craft imagery that inspires a respected first impression and stands out to your audience.
A picture can tell a thousand words, but the right picture requires zero words to remind targeted consumers of the business.
- The red and white can or bottle of one of the world’s most popular beverages
- The twin-arch design of the country’s largest fast food entity
- The shoe and athletic wear outfitter named after a Greek Goddess
Local small businesses can develop the same level of brand recognition — among their own strategically targeted audience — as the nationwide brand names.
It’s our promise to leverage the relationships we’ll build into a strategic, thoughtfully designed branding that’s as unique as your thumbprint — did you notice our logo?
