Running a small business is challenging—we get it! And as you try to figure out which aspects of your business are the most important, don’t neglect focusing on your content marketing strategies.
Before we dive into the dos and don’ts of content marketing strategy, we must first establish an understanding of what content marketing is and why it’s important for your long term small business marketing efforts.
What is Content Marketing?
Content marketing is the process of creating and distributing relevant and consistent content that provides value to your target customer. The goal is to retain current customers and attract new customers by telling your brand story in a compelling way and positioning your business as a thought leader in your field.
Content marketing includes blogs, email marketing, social media marketing, and any other content-based touchpoint you have with your audience. Strong content marketing boosts search engine optimization, or SEO, rankings and helps your business appear closer to the top of the page in organic search results on Google, Bing, etc.
Why is Content Marketing Important?
Small business content marketing is a crucial component of inbound marketing that establishes credibility and builds a relationship with your customers. You may be the expert in your field locally, but your business is competing with similar businesses throughout the region and around the world online. Creating a library of content that answers common questions about your products or services, provides helpful how-to tips, and makes customers the hero in your brand story is one of the best ways to pull prospects from one stage of the conversion funnel to the next and create a loyal customer base.
Strategies for Success in Content Marketing
Creating impactful content is key. To move your audience from prospect to customer and customer to loyal brand fan, your content must make an emotional appeal that evokes a specific emotional response. It must also be cohesive across all platforms so that your brand is consistent in presenting how your products or services meet the customer’s needs. Lastly, content must be concise and easy to understand. Whatever your brand story is, tell it clearly, concisely, and with heart. Let your audience in on the WHY behind what you do!
While creating impactful content is important, don’t overlook other aspects of sound content marketing strategy.
Before you start that blog, create your long-term content plan! This plan will act as a guide to help you stay organized, create a regular cadence, and leave room in your schedule for ad hoc content needs. This plan should incorporate any upcoming quarterly campaigns and should align directly with your over-arching business goals.
Influencer marketing is another great way to do content marketing. Partnering with influential individuals in your field to write a guest blog or participate in relevant interviews or research is a great way to build relationships in your industry and establish backlinks to help boost your SEO score.
It’s also important to remember that content marketing isn’t limited to words on a page or a screen. Video is, perhaps, the most important form of content in 2023. Studies have shown that the human attention span has shrunk from 12 to 8.25 seconds over the past 20 years*. That’s less than a goldfish! This means that you have less than 8 seconds to capture a prospect’s attention with your content. Video is a quicker way to connect on an emotional level, build trust through authenticity and transparency, and show your brand’s personality in ways that written content simply can’t.
The possibilities for content marketing are endless, but if all this sounds overwhelming, we understand and we’re here to help! Collective Alternative knows small business better than any of the other agencies in Indianapolis.
Need Some Help? Let Our Team Do the Heavy Lifting!
Marketing agencies exist to enhance your brand and boost your profile online and in your community. However, not all marketing companies in Indianapolis are created equal. Your small business needs a specially crafted small business content marketing strategy designed to meet your unique needs, budget, and goals.
At Collective Alternative, we’re all about helping you, the small business owner, develop a digital strategy that follows industry-tested content marketing best practices. Our team of copywriters, designers, and strategists is skilled at providing premier digital marketing services and content marketing services designed to meet your needs and fast-track your business’s growth.
If you’ve hit a wall and don’t have the time or energy to create and execute the comprehensive marketing strategies your business needs to grow, contact Collective Alternative, the number one digital marketing agency in Indianapolis for small businesses.
We’re in the business of Making Business Personal®, which means we’d love to know your story!
Schedule your strategy session today so we can learn where your business has been, where you’re at now, and where you’d like to be.