Being a marketer is a lot like joining a fan club. You know everything there is to know about your clients, you talk about them all the time and you constantly tell everyone why they are the best. And sometimes,…
Memos and instant messages dominate the world of business communication. Every day, employees and employers exchange a variety of information through some type of platform. Whether in the office or through social media accounts, communication is always occurring in a…
Small businesses are the foundation of local communities. They provide jobs, services and goods that keep towns populated and operating. At Collective Alternative, we make it our mission to promote these business and share the stories of so many in…
Media outlets have gained an incredibly powerful influence over the past 50 years. With the rise of technology, individuals are now able to share their stories and opinions as they are unfolding. As a society, we place a tremendous level…
Social media is always adapting, developing and changing. Algorithms used by Instagram, Facebook and Twitter make predicting the distribution of content on social media virtually impossible. Although this domain consistently shifts, the role of a marketer remains the same –…
Take out the guesswork. Don’t shoot in the dark. Guide your efforts on a customized roadmap to ensure maximum ROI and impact. Watch our new video to learn why strategy is at the core of everything we do and what…
Advertising. Sponsorships. Social media. Press releases. Search engine optimization. As your company grows, it’s hard to stay current with every aspect of your marketing, public relations and advertising needs. And as a small business owner, you have plenty of other…
What better way to celebrate than with food trucks, including Gigi’s Cupcakes, Box Burger and Vinny’s Wine Bar, live music, friends and yard games? We couldn’t think of anything either! For Collective Alternative’s 10th anniversary, we brought together our clients,…
For Collective Alternative’s 10th birthday, we blew out the candles, indulged in some cupcakes and even threw a one-of-a-kind party. But we’ve also been planning a special video series that will showcase our values and the impact we’re making on local…
We are so excited to share that our leader, Amanda Parker is named one of Indianapolis’ Leading Women in Business in the September issues of O, The Oprah Magazine, Entrepreneur, Fortune and Forbes. Find out what three things inspired her…
