Category Blog

4 Email Mistakes Almost Every Business Makes

Email Marketing Mistakes | Collective Alternative

Memos and instant messages dominate the world of business communication. Every day, employees and employers exchange a variety of information through some type of platform. Whether in the office or through social media accounts, communication is always occurring in a…

The Importance of Diversity in Media

Diversity-in-Media-Importance

Media outlets have gained an incredibly powerful influence over the past 50 years. With the rise of technology, individuals are now able to share their stories and opinions as they are unfolding. As a society, we place a tremendous level…

New Year, New You: Making the Most of your Social Media

Collective Alternative

Social media is always adapting, developing and changing. Algorithms used by Instagram, Facebook and Twitter make predicting the distribution of content on social media virtually impossible. Although this domain consistently shifts, the role of a marketer remains the same –…

Strategy As Unique As Your Thumbprint

Local Marketing Strategy | Collective Alternative

Take out the guesswork. Don’t shoot in the dark. Guide your efforts on a customized roadmap to ensure maximum ROI and impact. Watch our new video to learn why strategy is at the core of everything we do and what…

3 Benefits of a Full-Service Marketing Firm

indy-marketing-agency

Advertising. Sponsorships. Social media. Press releases. Search engine optimization. As your company grows, it’s hard to stay current with every aspect of your marketing, public relations and advertising needs. And as a small business owner, you have plenty of other…

10 Year Anniversary Party

CA-Outdoor-Lot-Party-Main

What better way to celebrate than with food trucks, including Gigi’s Cupcakes, Box Burger and Vinny’s Wine Bar, live music, friends and yard games? We couldn’t think of anything either! For Collective Alternative’s 10th anniversary, we brought together our clients,…

The CA Way

10-years-of-collective-alternative

For Collective Alternative’s 10th birthday, we blew out the candles, indulged in some cupcakes and even threw a one-of-a-kind party. But we’ve also been planning a special video series that will showcase our values and the impact we’re making on local…