Category Blog

Defining Your Brand

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Don’t waste your only chance at a first impression with a brand story that doesn’t make sense or align with you and your business. Why did you choose to start your small business, what makes it unique and how…

For the #loveofsmallbiz

Support for the small businesses

As the coronavirus (COVID-19) pandemic touches us all, we’ve seen its effects ripple through the small business community. We’ve all had our world turned upside down. For many small business owners and those who rely on them, it’s an unprecedented…

Blog to Build Your Small Business

Blog to Build Your Small Business

From running your company, managing teams and making sales to developing leads, empowering your employees and so much more, we know small business owners have a lot on their plate every day. How high up on your priority list is…

Small-Business Blogs Entrepreneurs Should be Reading

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Running your own small business keeps you constantly on your toes, wearing many hats and juggling varying responsibilities. Sometimes you might not feel like you even have five minutes to unplug from emails, shut down your spreadsheets and catch up…

Sharing Our Love for Local

Love for Local | Collective Alternative

It’s no secret that Collective Alternative LOVES local.  We’d shout it from the mountaintops (if Indiana had mountaintops)!  We’re taking our love for hardworking Hoosiers and their businesses and spreading it to the masses through a new video series called…

SEO 101: Tips for establishing a solid online presence

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One of the hottest buzzword phrases in internet marketing is “SEO,” or “search engine optimization.” It sounds important (it is!), but maybe appears daunting (it isn’t!) or overrated (no way!) to those unfamiliar with the concept and how much it…