From running your company, managing teams and making sales to developing leads, empowering your employees and so much more, we know small business owners have a lot on their plate every day. How high up on your priority list is…
Some of us still remember when social media was about nothing more than likes, shares, memes and cute photos of your kids. But these days, the internet’s most popular platforms have evolved into valuable streams for reaching customers and growing…
The New Year is a perfect time to reassess your marketing strategies and implement new ideas as you stay ahead of new and emerging trends in an effort to grow your business and reach new customers. Consider the habits, priorities…
Running your own small business keeps you constantly on your toes, wearing many hats and juggling varying responsibilities. Sometimes you might not feel like you even have five minutes to unplug from emails, shut down your spreadsheets and catch up…
The national marketing campaigns of Fortune 500 companies are interesting to analyze and might be enticing to try and duplicate, but a small business can discover more effective growth and success with focused efforts — and dollars — on local…
It’s no secret that Collective Alternative LOVES local. We’d shout it from the mountaintops (if Indiana had mountaintops)! We’re taking our love for hardworking Hoosiers and their businesses and spreading it to the masses through a new video series called…
One of the hottest buzzword phrases in internet marketing is “SEO,” or “search engine optimization.” It sounds important (it is!), but maybe appears daunting (it isn’t!) or overrated (no way!) to those unfamiliar with the concept and how much it…
At Collective Alternative, our company culture stems from the adoption of six core values — characteristics we strive to uphold that create a more rewarding experience both for our clients and the team internally. Our core values: Integrity Transparency Initiative…
We’ve all heard the saying, “A picture is worth a thousand words.” But really, it should read, “Visual elements are worth a thousand word.” To limit the impact that imagery has to only photographs does a disservice to the major…
Being a marketer is a lot like joining a fan club. You know everything there is to know about your clients, you talk about them all the time and you constantly tell everyone why they are the best. And sometimes,…
