Amanda Parker, founder and president of Collective Alternative, a full-service marketing, advertising and public relations firm located in Fort Benjamin Harrison, was named the 2020 Person of Integrity by Better Business Bureau Serving Central Indiana. Parker was named the…
2020 was something, wasn’t it? It was long and sometimes downright scary, but through it all we were able to pivot and work together to adjust approaches, implement new tactics and best promote our clients’ brands. We’re eager to continue…
As we head in to 2021, being data-driven is no longer enough to generate an exceptional marketing strategy. The days of looking in the rearview mirror, aka monthly reports, are coming to an end and insight-based decisions are finding their…
No matter how many marketing opportunities arise across new digital horizons, smartphone apps or other emerging avenues, one trusty communication tool still reigns supreme: Email. The first one ever was sent in 1971. In 2020, less than 50 years later,…
Remember the painful days when “social networking” meant awkwardly pacing around a room trying to chit chat enough to eventually get a lead or two? Things have certainly changed since then in our increasingly online world. The internet has led…
Who is your product or service created for? What are the common attributes or characteristics individuals share that make them perfect potential customers for your business? Small business owners are naturally an ambitious bunch. When asked the most important question…
In this “new normal” connecting with your customers may seem like a giant hurdle to overcome. With many of the face-to-face tactics you have employed in the past on the backburner, video has come to the forefront as a great…
Don’t waste your only chance at a first impression with a brand story that doesn’t make sense or align with you and your business. Why did you choose to start your small business, what makes it unique and how…
Now more than ever before, customer loyalty is being put to the ultimate test. As the coronavirus crisis continues, absolutely everyone has been affected and many consumers are reassessing expenses they once never gave a second thought. For small business…
As the coronavirus (COVID-19) pandemic touches us all, we’ve seen its effects ripple through the small business community. We’ve all had our world turned upside down. For many small business owners and those who rely on them, it’s an unprecedented…
