Category Blog

Defining Your Target Audience

defining your target audience

With years of experience building custom marketing strategies for small businesses, we know how it is to feel lost when trying to reach the correct target audience. The stress that comes from constantly competing with larger companies and other small…

5 reasons you should start a podcast for your business

5 reasons you should start a podcast for your business

As marketing professionals, we know that the media landscape is everchanging. We also know that people are busy. With never-ending task lists and responsibilities, capturing and maintaining the attention of your target audience is difficult when there’s 100 other things…

Online is easy, but the enemy of local.

online is easy, but the enemy of local

Fall is in full swing. You know how I love my summer months and pool days, but I enjoy fall and all the fun that comes with it…the cooler temps, cute pumpkins and my favorite thing: fall festivals. At Collective…

Celebrating 13 Years

13 years

When I first started this company thirteen years ago, I bought into every misconception of being a business owner. You set your own hours. You are your own boss. You can take unlimited vacations. You don’t have to work with…

Collective Alternative Named Top Branding Agency

branding agencie

Collective Alternative has been recognized among the top 30 best branding agencies in Indianapolis in 2021 by DesignRush. DesignRush is a reliable online guide to finding the best professional companies and agencies categorized according to vertical and area of expertise. After…

Are you ready to make a comeback?

are you ready to make a comeback

Cancelled events, stay-at-home orders, limited capacity, decreased travel… The stress of business owners having to lessen operations and even temporarily close due to the pandemic has been devastating — especially for those in the hospitality industry. After a year with…

How do you show your #loveofsmallbiz?

how do you show #loveofsmallbiz

FOR THE #LOVEOFSMALLBIZ It has been a year since a national emergency was declared due to the COVID-19 pandemic and our city was shut down, creating a lot of questions, challenges and fear for small business leaders in our community.…

Celebrating International Women’s Day

celebrating international womenday

CELEBRATING COLLECTIVE ALTERNATIVE’S LEADERSHIP Did you know that only two percent of agencies have an all women leadership team? At Collective Alternative, we’re proud to be a woman-owned business that is also led by an incredible team of strong, talented…

We LOVE Local

we love local

And we love our clients, too! Everything we do is centered around our love for small business and we’re not only passionate about driving business results, but showing our clients how much we appreciate them! How do you love your…