Celebrating International Women’s Day
CELEBRATING COLLECTIVE ALTERNATIVE’S LEADERSHIP Did you know that only two percent of agencies have an all women leadership team? At…
Category Blog
We LOVE Local
And we love our clients, too! Everything we do is centered around our love for small business and we’re not…
Amanda Parker Named Person of Integrity by Better Business Bureau Serving Central Indiana
Amanda Parker, founder and president of Collective Alternative, a full-service marketing, advertising and public relations firm located in Fort Benjamin…
What’s in Store in 2021
2020 was something, wasn’t it? It was long and sometimes downright scary, but through it all we were able to…
Marketing ROI
As we head in to 2021, being data-driven is no longer enough to generate an exceptional marketing strategy. The days…
The Top 4 Benefits of Email Marketing
No matter how many marketing opportunities arise across new digital horizons, smartphone apps or other emerging avenues, one trusty communication…
Which Social Media Platforms Are Right for Your Business?
Remember the painful days when “social networking” meant awkwardly pacing around a room trying to chit chat enough to eventually…
The More You Know: Audience Research for Defining Your Target Market
Who is your product or service created for? What are the common attributes or characteristics individuals share that make them…
How to Use Video Marketing to Connect with Customers In The New Normal
In this “new normal” connecting with your customers may seem like a giant hurdle to overcome. With many of the…
Defining Your Brand
Don’t waste your only chance at a first impression with a brand story that doesn’t make sense or align…
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