20%The Basics //Company name*Project contact*Contact phone number*Contact email address*Company mailing address*URL/website address*Briefly describe your company and the concept, product or service your site will provide or promote.Is there an end date the project needs to be completed?(e.g. tradeshow, product launch, end of year budget.)Name two or three primary competitive sites + their web addresses. Please comment on the strengths and weaknesses of these sites:How does this website figure into your business model?If you do have a business plan, would you please share itWhat specific needs does this website meet for your profit model? In other words, if this website fails to be effective for your business, how specifically does it affect your marketing and profitability?Do you have an IT team or person? If so, please provide contact information.Where is your current website hosted? Please provide login credentials.Where is your domain registered? Please provide login credentials.Do you have analytics tracking set up on this site? If so, please provide login credentials.Do you wish to stay with your current registrar and hosting providers?Do you have email addresses associated with this domain? If so, who is the email provider?Any additional information relating to hosting?NextThe Brand //Please try to describe in as few sentences as possible the feelings you wish your site to evoke, and the brand attributes you want it to convey.(e.g.: warmth, friendliness, reassurance, comfort, or excitement. Sample brand attributes might include caring, honesty, humor, professionalism, intelligence, technological savvy, sophistication, reliability, and trustworthiness.)Do you have brand guidelines?BackNextAudience //To the best of your ability try to describe the users of your site.(e.g. Young people looking to buy music)Where/how do people learn about your company/product/service?Why does your target audience need this website?BackNextScope and Features //In number of pages, how many templates do you anticipate needing?Do you currently work with a content management system?Is the content already created for this site? If not, would you like us to create content?BackNextDesign //Describe the site’s desired look and feel by using adjectives and short phrases.(e.g.: Easy to look at, edgy, classic, up-to-date, crisp, modern, traditional, understated, etc.)Please list some websites that you like and explain why.Do you already have a vision on how you see the layout of the site?Additional information:BackSendThis field should be left blank
