Brand Assessment Questionnaire

Be sure to answer questions from this section on your own without any discussion or influence of others.

17%

Your Details //

CURRENT BRAND //

Not who you currently advertise to or who your current customers/clients are, but who you WANT to reach.

(income, location, age, sex, decision-maker’s role/occupation, etc.)

EMPLOYEE'S FEEDBACK //

Each of you should ask 2 or 3 different employees, at varying levels of the organization, for their feedback to the following questions.

Ask your employees what your brand is.

(If you do have a business plan, would you please share it)

A. If no, why not?

COMPETITOR INFORMATION //

(If you do have a business plan, would you please share it)

(If you do have a business plan, would you please share it)

In other words what is it that seems to make them good at what they do?

(If you do have a business plan, would you please share it)

(If you do have a business plan, would you please share it)

DECISION-MAKING PROCESS //

(good customer service, love what we do, etc. are not unique enough) Note: These things should not be things that your competition can claim.

(If you do have a business plan, would you please share it)

(If you do have a business plan, would you please share it)

(If you do have a business plan, would you please share it)

(If you do have a business plan, would you please share it)

BRAND //

Think clearly about your target audience and their decision-making process. Imagine you have no brand established currently...

(If you do have a business plan, would you please share it)

(If you do have a business plan, would you please share it)

(If you do have a business plan, would you please share it)

(If you do have a business plan, would you please share it)

(If you do have a business plan, would you please share it)