Amanda Parker, founder and president of Collective Alternative, a full-service marketing, advertising and public relations firm located in Fort Benjamin Harrison, was named the 2020 Person of Integrity by Better Business Bureau Serving Central Indiana.
Parker was named the recipient during the BBB’s annual Torch Awards event and recognized for her uncompromising ethical standards and contributions toward making a positive difference in others’ lives.
“It’s an incredible honor to be named the Person of Integrity,” Parker said. “Integrity is one of the most important values that I hold dear and have firmly instilled into my company’s foundation.”
By living out her company’s core values – integrity, transparency, initiative, accountability, relationships and partnership – Amanda effectively leads her team in their mission of making business personal while leaving her unmistakable mark on the local businesses she works with and supports every day.
“Making business personal is more than just a motto to us,” Parker said. “We are truly invested in our clients’ businesses and become advocates for them. I love knowing that our work not only helps support local businesses, but also makes our community a better place to live and work.”