Advertising & Media
Why Do I Need an Advertising Agency?
Looking to launch a new product, expand your services, host an event or offer customers a limited-time promotion? Trying to generate leads, acquire more sales or gain market share?
Your target audience has never been more bombarded with advertisements than they are today. Strategic ad placement has become a science, while crafting a message that breaks through the noise is an art. We’ve developed the right formulas for both to get results.
Collective Alternative is a full-scale ad agency in Indianapolis that wants to improve the world through creative advertising campaigns. Contact us today to experience the CA Way.
What Does an Advertising Agency Do?
The Standard Way
- Blindly blanketing a zip code with ads
- Throwing everything at the wall with fingers crossed that something sticks
- Cobbling together flashy campaigns without strategy or substance and no system to track results
The CA Way
- Analyzing your current advertising budget, creative output and available data to determine what’s working, what isn’t and what can be improved upon
- Crafting a custom media strategy, focused on key objectives, that meets your budget and gets you in front of your target audience
- Negotiating advertising acquisition or media buys for the most value and return on investment
- Monthly analytical reports of ad impressions, clicks and conversions to track results and assess your return on investment
A Good Advertising Agency Gets it Right.
Advertising to the right market, with the right message, at the right time, is our specialty. Everything we do is rooted in comprehensive strategy to deliver targeted results and value for our clients.
When it comes to advertising channels, there are lots of options. We’ll help you find the right one to best fit your budget and produce the results you’re looking for.
Facebook, LinkedIn, Instagram and more — today’s consumers are on social media more than ever and can be specifically targeted based on the applicable demographics in your intended audience.
What does that mean for you? We can put your brand directly into the feeds of those shown most likely to have an interest in your business’s goods or services.
Average investment: $500 or less per month
Through strategic placement based on geographical areas, key search terms that correlate with your business or other ideal demographic parameters, eyeball-grabbing banner ads hit your intended market on relevant websites and retarget those who have previously visited your online presence.
Average investment: $1,000-$3,000 per month
Every individual internet search is an advertising opportunity for your small business.
Pay per click (PPC), search engine marketing (SEM), Google Ads (formerly Google AdWords) — you’ve heard it go by different names, but it’s all the same thing: paid search ad campaigns attached to the keywords your customers are most likely to look up.
Average investment: $500-$2,000 per month
Have you ever been reading an article on say, financial news, and midway through there’s a brief headline/text/image advertisement for a local financial analyst integrated within the page? That’s a “native” or “content” ad, specifically targeted to hit you or those reading relevant news on topics related to the advertising business.
We can customize the geographical areas and demographics to serve these ads and embed them within the pieces and pages your audience is already visiting.
Average investment: $2,000-$4,000 per month
Whether you want a full billboard on I-69, a half-page magazine advertorial or just 200 fliers to take with you to your next trade show, our creative writers, photographers and designers can create exactly what you need.
Average investment: With possibilities available at every price point ($100 or less for those fliers, $6,000 or more for that billboard), there’s an effective print or collateral option for any budget.
If a picture is worth 1,000 words, a video is invaluable. Whether it’s a traditional 30-second TV commercial or a recurring series intended for online consumption, video content garners high customer engagement and is an effective, entertaining vehicle for advertising opportunities.
YouTube, Vimeo or social media accounts that support live video can be established for free and any smartphone will do for entry-level vlogs or personal posting, or full professional-quality production and editing is possible at any budget through our in-house video department.
Even the best advertising efforts will fall flat if the website they direct to doesn’t perform, is outdated, slow to load or can’t convert visitors into quality leads. Your website and landing pages are the biggest pieces of your online advertising puzzle, and Collective Alternative excels at building beautiful, professional, custom websites that function seamlessly across desktops and mobile devices.
Not sure where to start?
Have questions about where your advertising budget will best perform to reach the consumers in your target audience?
These are just a few of your advertising options. Sit down with us for a free strategy session to receive a fresh perspective and expert insight into improving the performance of your advertising efforts.
