Advertising & Media
Why Do I Need an Advertising Agency?
Looking to launch a new product, expand your services, host an event or offer customers a limited-time promotion? Trying to generate leads, acquire more sales or gain market share?
Your target audience has never been more bombarded with advertisements than they are today. Strategic ad placement has become a science, while crafting a message that breaks through the noise is an art. We’ve developed the right formulas for both to get results.
Collective Alternative is a full-scale ad agency in Indianapolis that wants to improve the world through creative advertising campaigns. Contact us today to experience the CA Way.
What Does an Advertising Agency Do?
The Standard Way
- Blindly blanketing a zip code with ads
- Throwing everything at the wall with fingers crossed that something sticks
- Cobbling together flashy campaigns without strategy or substance and no system to track results
The CA Way
- Analyzing your current advertising budget, creative output and available data to determine what’s working, what isn’t and what can be improved upon
- Crafting a custom media strategy, focused on key objectives, that meets your budget and gets you in front of your target audience
- Negotiating advertising acquisition or media buys for the most value and return on investment
- Monthly analytical reports of ad impressions, clicks and conversions to track results and assess your return on investment
A Good Advertising Agency Gets it Right.
Advertising to the right market, with the right message, at the right time, is our specialty. Everything we do is rooted in comprehensive strategy to deliver targeted results and value for our clients.
When it comes to advertising channels, there are lots of options. We’ll help you find the right one to best fit your budget and produce the results you’re looking for.
Facebook, LinkedIn, Instagram and more — today’s consumers are on social media more than ever and can be specifically targeted based on the applicable demographics in your intended audience.
What does that mean for you? We can put your brand directly into the feeds of those shown most likely to have an interest in your business’s goods or services.
We utilize both lead ads and traffic ads to best reach your goals.
Traffic ads measure the total number of people who view or click on your ad. It is a good indicator of how well an ad is performing because it shows how many people are seeing the ad and potentially engaging with it. Lead ads measure the number of people who act after viewing your ad on social media.
Average investment: $500 per month
Through strategic placement based on geographical areas, key search terms that correlate with your business or other ideal demographic parameters, eyeball-grabbing banner ads hit your intended market on relevant websites and retarget those who have previously visited your online presence.
We utilize responsive ads, Performance Max campaigns and geofencing ads to best reach your goals.
Responsive ads automatically adjust their size, appearance and format to fit any available ad spaces. Your ad could appear as a smaller text ad in certain locations and as a larger image ad in others.
Performance Max campaigns use Google’s machine learning to complement a user’s keyword-based search campaigns to access more converting customers across all of Google’s channels.
Geofencing ads allow you to advertise to a specific group of potential customers within a confined geographical location, allowing you to directly target certain demographics.
We also utilize responsive ads that automatically adjust their format to fit any available ad spaces, which maximizes your reach.
Average investment: $1,000-$5,000 per month
Every individual internet search is an advertising opportunity for your small business.
Pay per click (PPC), search engine marketing (SEM), Google Ads (formerly Google AdWords) — you’ve heard it go by different names, but it’s all the same thing: paid search ad campaigns attached to the keywords your customers are most likely to look up.
Average investment: $1,000-$5,000 per month
Have you ever read an article on say, financial news, and midway through there’s a brief headline/text/image advertisement for a local financial analyst integrated within the page? That’s a “native” or “content” ad, specifically targeted to hit you or those reading relevant news on topics related to the advertising business.
We can customize the geographical areas and demographics to serve these ads and embed them within the pieces and pages your audience is already visiting.
Average investment: $2,000-$4,000 per month
If a picture is worth 1,000 words, a video is invaluable. Whether it’s a traditional 30-second TV commercial, an influencer campaign, or a recurring series intended for online consumption, video content garners high customer engagement and is an effective, entertaining vehicle for advertising opportunities.
With many households “cord-cutting” and ditching cable, the world of TV advertising has shifted, with CTV and OTT advertising growing immensely. While the terms may sometimes be used interchangeably, CTV (connected TV) is the physical device a consumer is watching on, either a smart TV or streaming device (like a Firestick or Chromecast) where OTT (over-the-top) refers to the services providing the streaming, think Hulu, Apple TV, Netflix, etc., and can be watched on a TV, phone, tablet or wherever you are streaming.
We have found great success with these ad campaigns as they are hyper-targeted, easily trackable and versatile, and we can work with you to compelling, branded ads that get in front of your ideal audience, capture their attention and lead them to connect with you.
Average investment: With possibilities available at different prices point ($1,000 or more for an online video series, $4,000 or more for a TV campaign), there’s an effective video option for all budgets.
Even the best advertising efforts will fall flat if the website they direct to doesn’t perform, is outdated, slow to load or can’t convert visitors into quality leads. Your website and landing pages are the biggest pieces of your online advertising puzzle, and Collective Alternative excels at building beautiful, professional, custom websites and landing pages that function seamlessly across desktops and mobile devices.
Landing pages are critical for tracking ads because they are the web pages that visitors land on after clicking on your ad. These pages are specifically designed to convert the incoming traffic into leads. By allowing us to create complementary landing pages for your ads of choice, you can optimize your media efforts and improve your ROI.
Average Investment: Starting at $1,000
Not sure where to start?
Have questions about where your advertising budget will best perform to reach the consumers in your target audience?
These are just a few of your advertising options. Sit down with us for a free strategy session to receive a fresh perspective and expert insight into improving the performance of your advertising efforts.
Ready to make a splash in the marketplace?
