Making Business Personal^® Since 2008

While previously working in corporate communication and for large agencies, Amanda Parker heard time and time again that she was “too vested” in her clients and their success. Amanda found herself asking clients, friends and loved ones why they went to work every day. From putting their kids through school to keeping a roof over their heads, every single answer had one common theme: it was personal. And it was especially personal to the small business owners who put their whole lives into their businesses, who couldn’t necessarily afford the large agency marketing and whose voices just weren’t being heard.

That’s when Collective Alternative was born.

What started in the dining room of her home has now transformed into one of the most successful marketing, advertising and public relations firms in Indianapolis. Just minutes away from the heart of downtown Fishers, Indiana, Collective Alternative creates custom, strategic and comprehensive marketing campaigns that are set up for real, tangible results.

You deserve more than cookie-cutter solutions, which is why we take the time to truly learn your business – inside and out – to create a tailored strategy as unique as your thumbprint that fits your budget, aligns with your needs and makes your brand stand out among the rest.

We take great pride in our work and it’s driven by six core values:

While Amanda and her Collective Alternative team have seen many changes over the years, the support and love for small business has never wavered and neither has our mission of Making Business Personal^®.

Our Team

Amanda Parker

President and Owner

"When I first started CA, there weren't many places small, local businesses could turn to in order to grow. Our commitment to serving Indianapolis spills into every aspect of our business, and I love that we are able to help our clients reach new heights."

Kristen Millward

Vice President of Creative

"Seeing the excitement a business owner gets out of their brand coming to life is what makes me love what I do."

Kaitlyn Magiera

Vice President of Business Development

"Our personalized strategies are tailored to our clients. I enjoy keeping projects moving forward and suggesting new ideas to our team and clients to build on our clients’ success."

Jayden Stiers

Controller

"Collective Alternative has helped me grow in a multitude of ways personally, and I am excited to continue to learn every day while building relationships with our clients."

Chayse Earney

Social Media Specialist

"I’m excited to help our clients utilize social media channels to communicate with their audience in unique ways to fit their business."

Jennifer Gadeberg

Director of Design

"CA isn’t just a business, it’s a state of mind. Our approach to every project is customized for our clients. There are no cookie cutter solutions, only unique creative strategies that provide results."

Victoria Leffers

Account Manager

"Working with a supportive team and having room for creativity is what drew me to CA. I am excited to bring new ideas and learn new skills in this role."

Elisabeth Goldberg

Executive Assistant

"I love the family atmosphere at CA. I’m looking forward to learning more about marketing and using this knowledge to strengthen the reach of our clients. I’m excited to help the team grow into an even better company."

Chetan Prajapati

Web Development Director

"My personal goals mirror those of the CA team. We work hard to provide professional, prompt and effective tools to achieve client goals."

Juhi Patel

Web Developer

"I am so glad to be a part of CA’s amazing and supportive team. I love the culture and the work we do to provide our clients with much success."

Ashley Keane

Account Manager

"When you put your mind to something, you have the ability to succeed. CA gives me the space to become my best self."

Allie Baughman

Content Specialist

"I’m excited to lean into the unique brand voice of each of our clients and deliver copy that excites and translates."

Alicia Mummert

Creative Director

"I love the close knit culture at Collective Alternative and the fact that we get to help local small businesses grow."

Kortni Faris

Account Manager

"I have a heart for serving people. To be a daily part of helping people strive for and achieve their goals is the greatest reward."

Ethan Smith

Assistant Creative Director

"Casting creative vision and providing support and direction for our creative team makes me excited to come to work every day. I can’t wait to see what creative strategies we design for our clients next."

Remington Parker

Resident Good Boy

"My perfect day is riding in the car with my sisters to CA, playing with a squeaky toy, staking out the front door and topping it off with....a trip to Fitzgerald's Lunch House or La Hacienda’s patio."

Maggie Parker

Chief Comfort Officer

"They always say you have to watch out for the quiet ones. In this group, that’s me. There’s a good chance you won’t even know I’m here."

Nina Parker

Good Girl in Training

"My doggy daycare is the best! I get to play and play and play all day and when I need some attention, there’s no shortage of silly humans around to give it!"