About Us
Making Business Personal® Since 2008
While previously working in corporate communication and for large agencies, Amanda Parker heard time and time again that she was “too vested” in her clients and their success. Amanda found herself asking clients, friends and loved ones why they went to work every day. From putting their kids through school to keeping a roof over their heads, every single answer had one common theme: it was personal. And it was especially personal to the small business owners who put their whole lives into their businesses, who couldn’t necessarily afford the large agency marketing and whose voices just weren’t being heard.
That’s when Collective Alternative was born.
What started in the dining room of her home has now transformed into one of the most successful marketing, advertising and public relations firms in Indianapolis. Nestled in the heart of Fort Benjamin Harrison in Indianapolis, Indiana, Collective Alternative creates custom, strategic and comprehensive marketing campaigns that are set up for real, tangible results.
You deserve more than cookie-cutter solutions, which is why we take the time to truly learn your business – inside and out – to create a tailored strategy as unique as your thumbprint that fits your budget, aligns with your needs and makes your brand stand out among the rest.
We take great pride in our work and it’s driven by six core values:
- Integrity
- Transparency
- Initiative
- Accountability
- Relationships
- Teamwork
While Amanda and her Collective Alternative team have seen many changes over the years, the support and love for small business has never wavered and neither has our mission of Making Business Personal®.
Our Team
Amanda Parker
President and Owner
"When I first started CA, there weren't many places small, local businesses could turn to in order to grow. Our commitment to serving Indianapolis spills into every aspect of our business, and I love that we are able to help our clients reach new heights."
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Kristen Holcomb
Creative Director
"Seeing the excitement a business owner gets out of their brand coming to life is what makes me love what I do."
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Kaitlyn Magiera
Director of Client Services and Media
"Our personalized strategies are tailored to our clients. I enjoy keeping projects moving forward and suggesting new ideas to our team and clients to build on our clients’ success."
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Kylee Kendall
Content Director
"CA is more than a marketing firm that produces work for clients. We’re dedicated to creating relationships and working to put our clients in the spotlight they deserve."
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Remington Parker
Resident Good Boy
"My perfect day is riding in the car with my sisters to CA, playing with a squeaky toy, staking out the front door and topping it off with....a trip to Fitzgerald's Lunch House or La Hacienda’s patio."
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Levi Tragesser
Business Development Specialist
"I love that I am able to combine my passion for small business and Collective Alternative every day to help others."
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Jayden Stiers
Account Manager
"Collective Alternative has helped me grow in a multitude of ways personally, and I am excited to continue to learn every day while building relationships with our clients."
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Winnie Parker
Certified Attention Hog
"They say I’m the smartest since I can open doors and go where I please. They also say I’m the loudest, but I just have lots to say!"
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Maggie Lewis
Content Specialist
"I love that I get to be at a place where collaboration and creativity are encouraged, and we get to learn new things and work on different projects every day."
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Emily Coner
Assistant Creative Director
"Coming from a different agency that did believe in a “one-size-fits-all” approach, I love and appreciate how intentional CA is with each client both in business and personally."
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Jennifer Gadeberg
Senior Designer
"CA isn’t just a business, it’s a state of mind. Our approach to every project is customized for our clients. There are no cookie cutter solutions, only unique creative strategies that provide results."
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Nina Parker
Good Girl in Training
"My doggy daycare is the best! I get to play and play and play all day and when I need some attention, there’s no shortage of silly humans around to give it!"
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Chetan Prajapati
Web Development Director
"My personal goals mirror those of the CA team. We work hard to provide professional, prompt and effective tools to achieve client goals."
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Juhi Patel
Web Developer
"I am so glad to be a part of CA’s amazing and supportive team. I love the culture and the work we do to provide our clients with much success."
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Arif Islam
Digital Marketing Specialist
"Collective Alternative is an accomplished agency with a fantastic team that understands the critical aspects of digital marketing. The ability to unleash my creativity and expertise without any barriers is unusual and very motivating."
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Muzahedul Islam (Apu)
SEO Specialist
"I am happy to work with a skilled agency like Collective Alternative and glad to have the opportunity to be one of their many great team members who are helpful, efficient, knowledgeable and very active. I truly appreciate their dedication to providing the best client service, which inspires me to make more efforts to provide quality output for our clients."
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Maggie Parker
Chief Comfort Officer
"They always say you have to watch out for the quiet ones. In this group, that’s me. There’s a good chance you won’t even know I’m here."
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Lily Pesavento
Social Media Specialist
"CA has a unique ability to grab your attention, especially with the unique logo and use of the thumbprint. Nothing is more personal to you than a thumbprint, and I love that I get to be a part of a team that makes its work personal."
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Jack Wierschem
Project Manager
"What drew me into CA is the people and the focus on building lasting relationships with clients, the dedication to small businesses and the mission of Making Business Personal®."
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Betty Byars
Assistant Creative Director
"I love CA’s approach to small business. Small businesses employ about 40% of our workforce and are a vital part of our economy and community. Having owned a small business myself, I have firsthand experience with the day-to-day challenges most of our clients face."
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