With more than two billion websites in existence, it’s almost impossible for someone to find your small business when your website is not optimized. And as marketing professionals, we know that if you aren’t discoverable on the first few pages of Google, your sales pipeline will be nonexistent. Sure, your website is out there, but if your target audience can’t even find you, do you really exist?
When you’re constantly competing with other businesses — and search engines — SEO becomes a fundamental part of your success. No matter your industry, you need SEO for your small business to flourish.
1. SEO Builds Trust & Credibility
Expert content, internal links, keyword-rich tags, sitemaps and descriptive elements will turn your existing website into the high-quality resource that search engines look for. Potential clients and customers want to see fresh, human-centered content from businesses they want to learn more about. Plus, SEO will rank you higher on search engines and show that you’re a credible company.
2. SEO Increases Engagement, Traffic & Conversions
SEO makes it easier for people to find you quickly, getting them one step closer to conversion. By understanding your audience’s pain points, you can craft content that address common questions and concerns and boosts your ranking. When someone can easily see that you have what they need, they’ll click on you right away.
3. SEO Contributes to Better UX
SEO efforts naturally improve your website’s user experience. Customers know exactly what they want, and if you make it too difficult for them to find it, you won’t get very far. SEO best practices, like quality, engaging content, easy navigation, fast site speeds, mobile-friendly viewing and secure interactions are also UX elements that create a successful website experience.
4. SEO is Always Improving
Search engine algorithms change all the time. However, since SEO efforts are always improving and SEO pros are uncovering new ways to improve optimization efforts, you will always be able to keep up with changes and stay ahead of your competition.
5. SEO is Affordable
Compared to other marketing tactics, SEO is affordable and has a considerable payoff that will benefit your small business’s bottom line. When you leave your SEO in the hands of professionals, it will stand strong for years to come and only improve as they put more effort into the strategy.
6. SEO is a Long-Term Strategy
As a small business owner, we know you want to stay in business as long as possible. Just like you have long-term strategies for the growth of your company, SEO is a long-term strategy that will help you stand as a worthy contender in your industry. SEO does have a noticeable impact right away, but when you commit to continued time and effort, you will be left with a more robust, well-rounded site.
7. SEO Brings in New Opportunities
Effective SEO helps you tap into a new audience that may not have even known you exist. From offering content, digital and social opportunities to helping with customer service and sales, SEO gives your small business an opportunity to shine.
8. SEO Isn’t Going Anywhere
The internet isn’t going away any time soon. Consumers will always be looking for products and services online. As the next generations of impressive search engines prepare to make their debuts, SEO efforts will be necessary to keep your small business relevant in the online world.
Ready to improve your SEO efforts?
There are certain aspects of a business that are essential for success. If you have an online presence, you need SEO to stay competitive. As a small business ourselves, we understand that every dollar matters. Even if you’re stretching your available budget, setting a little bit of money aside to invest in your SEO efforts will benefit you in the long run.
At Collective Alternative, we believe in Making Business Personal® by creating marketing solutions that aren’t one-size-fits all. If you are interested in revamping your SEO strategy, or creating one from scratch, our team can help create and implement SEO into a marketing strategy that aligns with your unique vision and goals.Schedule a free, no obligation strategy session with us today!