Any small business owner knows that business success relies on securing new customers and ensuring existing ones come back. We know you can’t afford to put extensive time and money into efforts that won’t deliver the results you need, which is why strategically choosing where you put your marketing dollars is so important.
According to a study conducted by the Data & Marketing Association, email has generated the highest ROI for ten years in a row, returning an average of $42 for every $1 spent. This affordable, flexible and scalable marketing tool is an absolute necessity for small business owners who want to dominate their industry and build their revenue.
- Everybody uses it.
In today’s digital age, it’s almost impossible to find someone who doesn’t have email. In fact, there are 4.25 billion email users worldwide and the number of people using email has steadily increased by 3% every year since 2018. Just like the internet, email is going anywhere.
- It delivers your message.
Unlike social media and other marketing tactics that are hindered by changing algorithms, 90% of emails are successfully received by their intended recipients. Only 2% of your Facebook followers are seeing your posts. Email marketing gives you unprecedent reach and a direct line of two-way communication with your target audience.
- It drives conversions.
The ultimate goal of your marketing efforts is to turn potential customers into paying ones, and you are more likely to convert a customer through email than anything else. 60% of consumers will make a purchase from a marketing email, whereas only 12.5% will make a purchase from a social media post.
- It’s personal.
No one wants to read a robotic email that could be mistaken for spam. Email marketing gives you an opportunity to segment your customers into lists and create highly personalized content that will better resonate with them and increase the likelihood of conversion.
- It builds customer relationships.
Email marketing gives past customers and potential ones the information they need on a consistent basis, which will keep you top of mind when they need the services you provide. Instead of sticking solely to sales, you can also send out birthday coupons and holiday wishes to further build appreciation and trust.
- It drives traffic to your website.
Small business owners need a website to survive in an online world. Including links in your email that lead to relevant content on your site. By encouraging subscribers to visit your website, you help your business climb search rankings and appear higher on the ladder.
- You own it.
When you use social media to market to your target audience, the platforms you utilize own everything you do. However, that’s not the case with email. No one can take your email lists from your or prevent you from sending messages to your customers, giving you complete control over all your assets.
Ready to get started?
Whether you’ve seen little success with email in the past or need to start from scratch, the process can be overwhelming without help from the right team. At Collective Alternative, we are passionate about small businesses and do everything in our power to see them succeed!
We don’t believe in the standard, one-size-fits-all approach to marketing, which is why we create email marketing strategies that best suit the individual needs of every small business owner we work with.
We offer a free, no-obligation strategy session for any prospective clients who want to sit down and talk about their needs with us. If you’re ready to take advantage of everything email marketing has to offer and experience The CA Way, schedule one with us today!
