Email Marketing Mistakes | Collective Alternative

4 Email Mistakes Almost Every Business Makes


Memos and instant messages dominate the world of business communication. Every day, employees and employers exchange a variety of information through some type of platform.

Whether in the office or through social media accounts, communication is always occurring in a workplace. Knowing how to properly share your ideas and develop your correspondence can increase your job performance.

Are you being heard?

In today’s fast-paced, ever-changing world of marketing, advertising and public relations, it’s far too common for mistakes to be made and typos ignored. However, when it comes to developing a local business, you need to relay your messages in a way that is both clear and error-free. Professionals make mistakes in their typing and knowing which ones to look out for can help you avoid errors.

Mistake #1: Tricky Typos

Having an email filled with typos makes it almost impossible to read. Not only can your information be misinterpreted, it looks incredibly unprofessional. Missing small details in a message can also impact the reader. Having multiple errors tells the recipient(s) that you don’t care enough about them to edit your own email.

Mistake #2: Asking the Wrong Questions

We’ve all been in a situation where we had to answer the same question multiple times. Frankly, it’s annoying. This same concept applies to writing an email. If you are asking a coworker or manager a question, then you need to make sure that you’ve done your research. Questions that have already been answered somewhere should not be asked again in an email.

Mistake #3: LOLing @ English

Although it’s fine to send emojis, abbreviations and other types of jargon in private text messages, emails at work should not include them. Not only is your message now needing deciphered, but not everyone may have this same type of vocabulary. Including symbols and abbreviations demonstrates a lack of concern for the English language. It also makes you look lazy to your coworkers or potential customers.

Mistake #4: Losing Sight of Formality

Even though it is encouraged to form close relationships with your customers, there is still a fine line between being professional and being sloppy. For example, the opening of your email should accurately reflect the relationship you have with the receiver. If you refer to this person by their first name when you’re together, then that’s how you should address the message. If this is a potential customer, you may want to stick more toward using an honorific – like Mr., Ms. or Mrs.

Communicating every day is a strenuous task. There are a lot of rules and best practices that need to be followed in order to effectively relay your messages. When it comes to finding new customers or working with potential partners, you want to be at the top of your game.

Wouldn’t it be easier if someone could handle this type of communication for you?

Not only do we keep business personal at Collective Alternative, but we also keep it professional. Our clients can say with confidence that there is a team of dedicated members at our Indianapolis full-service marketing agency working to share and promote their brand. We’ll learn your business inside and out to develop a comprehensive marketing strategy that is custom to you; all while building a meaningful relationship that leads your business down a path to success.

Want to learn more about our services? Contact us today at 317.436.8499 to schedule your FREE consultation!