The CA Experience

Whether you place more value on relationships or results, at CA you get both.

Window Makeover

When Window Makeover came to CA as a new client in 2015, the company wanted one thing: results.

But there was one – should we say, miniscule – issue. In all of his years running a business, Window Makeover’s owner had never had a positive experience with a marketing firm. And let’s just say he didn’t hold back when he discussed how negative those experiences were. With a firmly stated belief that all marketing pros were the “scourge of society”, we knew we had to build a trusting relationship in order to prove our ability to do what we do best: deliver.

Relationship

After extensive research into the local markets Window Makeover served (which included Indianapolis, Cincinnati and Louisville), we put together a comprehensive creative campaign that would build greater brand awareness and bring in more qualified leads. While our creative minds went to work, our eager eyes were ready to see our hard work pay off. And it did.

Two months into our campaign, Window Makeover experienced its highest-revenue month in the history of the 15-year-old company. That pattern of success continued throughout the next several months of the campaign, where we broke the record (several times) for how many leads were received in one day. Our campaign became the highest revenue-generating category outside of referrals and it was so successful, three competitors even tried to snag our creative concept!

Results

Even as marketing pros, we understood that when a client feels like their needs aren’t being focused on, delivering a positive experience to them is virtually impossible. While we were confident we could bring in the results Window Makeover was looking for, we knew it wouldn’t drive the best value to them until we had earned their trust.

Instead of taking his disappointment in fellow marketers in a manner that was personal, we focused on our mission to make business personal. We poked and prodded until we understood each of Window Makeover’s unique challenges and values and we built on them. We earned their trust by not only investing in their mission-but making that mission our own.

AdWords
AdWords
Market Research
Market Research
Graphic Design
Graphic Design
Brand Messaging
Brand Messaging

Window Makeover

“Collective Alternative is taking us to the next level!”

Dave Benigni
Co-Owner, Window Makeover