The Essential Marketing Step Most Often Overlooked
Are you throwing money at marketing campaigns and crossing your fingers they’ll pay off? Do you have a plan in place that can help you analyze and track the success of your marketing efforts? A comprehensive marketing strategy is crucial to the growth, sustainability and success of your organization. Taking time to map our basic, short-term and long-term goals that are drawn from market research and formulating the specific actions you’ll take to monitor and assess progress can help you create momentum for your organization, achieve maximum profit and lead your organization to success.
Sales Styles: Finding the Approach That’s Right for You
While many people experience either an adrenaline rush or cold sweats when it comes to sales, one thing is for certain: an effective approach to selling is crucial to the stability and growth of your business. While transactional selling is often used to drum up sales quickly without a need to nurture the customer relationship, relational selling focuses on building rapport and developing a long-term relationship with customers for repeat business. While sales don’t have a one-size-fits-all approach and truly depend on the products and services your business offers, understanding the different styles of sales and how you can approach your next prospect can bring you and your business major benefits.